I didn’t know what to write. What Happened Next Was Amazing!

Has anyone else had it with this kind of headline? The whole – something did or didn’t happen; resulting in the worst/best thing anyone has ever seen and luckily we have video – approach to getting people to click and share links has been over used. For years now people have been beating a dead horse and now the horse is turning to glue. In other words, man beats dead horse. You will never believe what happens next! Which is a total missed chance to say, “what happens next is sticky situation.”

I am not a journalist and have never worked for a newspaper. Although I can tell you that there is an art to writing headlines that has fallen to the wayside for this cookie cutter approach. I doubt that the following scenario would have happened. Way back in 1969 in a smoke filled room permeated with the incessant punching of typewriters. An overweight and balding head editor puts down the Beefeater and pulls the cigar out of his moustached covered mouth long enough to point his hand skyward and paint the air with the words, “Man in tin can hurled into space. What happens next is one small step for man, one giant leap for mankind.”

Got to admit, that line is better than most.

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